Professional Brand Statement
"Engineering Sound, Vision & Innovation for the Future."
Leadership
Three decades of leading high-performance teams across complex AV integration projects
Innovation
Pioneering cutting-edge solutions in acoustics, control systems, and digital integration
Strategy
Developing comprehensive AV strategies that transform business operations and experiences
Excellence
Delivering world-class results for landmark projects across the GCC and international markets
Core Competencies
Concept Consulting
Strategic advisory services for complex AV integrations, from initial concept through project completion. Expertise in translating client vision into technically sound, cost-effective solutions.
Project & Events Planning
Comprehensive project lifecycle management for large-scale AV installations. Specializing in high-profile events, broadcast facilities, and corporate environments across the GCC.
Projects Management
End-to-end delivery of turnkey AV solutions, managing multidisciplinary teams and coordinating with international vendors to ensure on-time, on-budget project completion.
Brand Promotions & Business Development
Strategic partnerships with world-leading AV brands including Sennheiser, Barco, and Samsung. Proven track record of market expansion and revenue growth.
Marketing Strategies & Business Planning
Developing comprehensive go-to-market strategies for AV solutions, with deep understanding of regional market dynamics and client requirements.
Technical Expertise & Software Mastery
Design & Engineering
- AutoCAD - Professional drafting and design
- SketchUp - 3D visualization and modeling
- EASE - 3D Acoustic Simulation and analysis
- MS Project - Advanced project management
Creative & Productivity
- Photoshop & GIMP - Professional image editing
- 3D Paint - Advanced 3D graphics
- Office 365 - Complete productivity suite
- ChatGPT, AI Studio and many more
"Merging creativity with engineering precision to deliver world-class AV solutions that exceed client expectations and industry standards."
Saudi Media Systems: Building the Foundation
1991-2003 • Audio Engineer → Technical & Projects Manager
Key Responsibilities
- Multi-channel soundtrack editing and recording
- AV systems integration and design
- Turnkey project delivery across KSA
- Sales management and client relations
Career Impact
Twelve transformative years establishing the technical foundation and project leadership skills that would define a distinguished career. This period built essential expertise in audio engineering while developing critical project management capabilities.
Duration: 12 years of intensive technical and leadership development
VV & Sons Professional: Market Expansion
2003-2006 • General Manager – Projects Division
1
Strategic Development
Conceptualized and launched the project support division, identifying market gaps and client needs in the rapidly growing UAE AV sector.
2
Brand Partnerships
Established distribution partnerships with global AV and lighting brands, creating comprehensive solution offerings for diverse client requirements.
3
Market Leadership
Transformed the division into one of UAE's largest professional AV suppliers, setting new industry standards for service and quality.
This pivotal role marked the transition from technical specialist to business leader, demonstrating the ability to scale operations and capture significant market share in the competitive UAE AV landscape.
Venuetech LLC: Global Brand Partnerships
2006-2008 • Business Development Manager
Strategic Alliances
Forged partnerships with leading AV brands (Sennheiser, Barco, Samsung), expanding solution portfolios.
Market Expansion
Grew market presence in GCC through strategic brand positioning and business development.
Project Wins
Secured large-scale project contracts, establishing Venuetech as a preferred AV integration partner.
Technomight: Qatar Mega-Projects
2008-2009 • Technical Director
Specialized Focus
- AV Integration Solutions
- Advanced Lighting Systems
- ELV Infrastructure
- 3D Visualization
- Control Systems Design
Project Portfolio
Led the design and implementation of complex AV solutions for Qatar's most ambitious projects, including world-class stadiums, luxury shopping malls, and prestigious university facilities.
This role showcased the ability to handle mega-scale projects while maintaining technical excellence and meeting demanding international standards in preparation for major sporting events.
Successfully delivered cutting-edge AV solutions for Qatar's infrastructure development, contributing to the nation's vision of technological advancement.
Oasis Enterprises: Business Development Excellence
2010-2019 • Head of Pre-Sales & Business Development Manager
18+
Years Leading
AV & ELV Design Department
50+
Major Projects
Delivered Across GCC
100%
Client Satisfaction
Project Success Rate
Core Achievements
- Managed comprehensive AV design department operations for nearly a decade
- Delivered turnkey solutions spanning broadcast studios, professional lighting, and ELV systems
- Designed and implemented state-of-the-art AV integrations across multiple GCC markets
- Built strategic client relationships resulting in recurring business and referrals
This extended tenure demonstrated consistent leadership excellence while managing complex, multi-million-dollar projects and building lasting industry relationships throughout the region.
Signature Projects: Entertainment & Culture
Ferrari World
Designed immersive AV experiences for the world's largest indoor theme park, integrating cutting-edge display technology with Ferrari's brand excellence.
Al-Jazeera TV
Delivered comprehensive broadcast facility solutions, including studio lighting, audio systems, and control room technology for the prestigious news network.
DWC Airport
Implemented advanced passenger information systems and acoustic solutions for Dubai World Central Airport's expansion phases.
Signature Projects: Corporate & Energy
Quranic Theme Park
Created immersive multimedia experiences combining Islamic heritage with cutting-edge AV technology, delivering educational and spiritual engagement through innovative design.
Royal Air Force KSA
Designed and implemented mission-critical AV and communication systems for the Saudi Royal Air Force, ensuring operational excellence and strategic capability enhancement.
ARAMCO OSPAS
Delivered comprehensive AV solutions for Saudi Aramco's OSPAS facility, supporting critical business operations with state-of-the-art presentation and communication technology.
Signature Projects: Architectural Landmarks
These landmark projects showcase the ability to work with world-renowned architecture while delivering AV solutions that enhance both functionality and aesthetic appeal, contributing to Dubai and the region's reputation for excellence.
Burj Khalifa
Provided cutting-edge AV solutions for the world's tallest building, ensuring seamless integration with its iconic design and operational demands.
Sheikh Zayed Grand Mosque
Implemented advanced audio and visual systems within this magnificent architectural masterpiece, enhancing visitor experience and preserving its spiritual ambiance.
American University Dubai
Delivered comprehensive AV infrastructure for a leading academic institution, supporting dynamic learning environments and state-of-the-art communication facilities.
Education & Professional Certifications
Academic Foundation
BSc. Electronics Engineering
Comprehensive foundation in electrical systems, signal processing, and engineering principles
Industry Certifications
- CTS®-D (Certified Technology Specialist – Design)
- ISO 9001/14001/OHSAS Internal Auditor
Professional Memberships
- ASA (Acoustical Society of America)
- AIP (American Institute of Physics)
Executive Development
- Business Finance for Profit Centers
- Strategic Marketing & Sales Management
Commitment to Excellence: Continuous professional development through industry-leading certifications and memberships in prestigious organizations.
Vision for the Future
"Engineering Sound, Vision & Innovation for the Future"
Ready for Tomorrow's Challenges
Three decades of experience have positioned Jamal Al Ashby at the forefront of audiovisual innovation. With AV-ACE Consulting Engineers as the platform, the focus remains on pushing boundaries, mentoring future leaders, and delivering solutions that define industry excellence.
From the early days as an Audio Engineer to founding a leading consultancy, this journey represents unwavering commitment to technical excellence, strategic vision, and client success across the dynamic Middle East market.
